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GGSB - Quality Poultry Meat Producer
Gesing Group Sdn Bhd (GGSB) principle activities are
in broiler breeder production, feed production, broiler production and broiler marketing.
Within 20 years she has repute as quality poultry meat producer.
GGSB farms are accredited by AVA, Singapore and
also Dept of Veterinary Services, Ministry of Agriculture Malaysia)
. GGSB in collaboration with
SASSO (a French Company) successfully bred
GESING CHICKEN. She adopted Good Animal Husbandry Practices (GAHP);
a wholesome approach to produce healthy chicken fit for human consumption.
Not all chicken are the same. Gesing Chicken is the first dressed chicken
marketed with a yellow band around it’s leg bearing the word “GESING” and phrase “antibiotic residue free”.
This yellow band gives the customer a commitment that it is the better if not the best chicken in the market.
It allows product traceability and an assurance to customers on producer’s quality production practices.
Gesing Chicken is antibiotic residue free, tested by Vet Diagnostics (M) Sdn Bhd.
Gesing Chicken also tested to have lower cholesterol compared to normal white broiler carcass.
Gesing Chicken has a longer rearing period and no growth hormone is used to hasten
the growth rate. This slower growth rate and genetically selected traits endowed the chicken with special meat quality.
The meat is more succulent and juicy with enhanced natural chicken flavour best experience with the Hainanese chicken method of cooking.
Markets penetrated are Singapore and Malaysia. Eighty percent of farm produce are for Singapore market.
Consumers’ concerned about food safety purchases this chicken. Negotiations are in progress to supply frozen GNNC to Japan and Hong Kong.
Gesing Chicken are produced and marketed with the assurance of :-
- Only birds reared by GGSB farms are marketed.
- Antibiotic residue free chicken.
- No Growth Hormone used.
- Lower fat level and lower cholesterol level compared to white broiler and;
- Only healthy birds are marketed.
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